Dennis Loren

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Dennis Loren
Dennis Loren.jpg
Background Information




Graphic Artist


Artist, Musician

Years Active

1967 - Present

Notable Moment

Jamming with BB King at the Fillmore West in February of 1970


Dennis is an accomplished graphic designer specializing in music related marketing materials & publication design. He has created album covers, posters, and print ads for Roky Erickson, Frank Zappa, Johnny “Guitar” Watson, Marty Balin, Denise Williams, The Blues Project, Barry White, Jesse Winchester, Willie Nile, The Bobby Fuller Four, Rick James, Muddy Waters, Jimi Hendrix, Big Brother & The Holding Company, Moby Grape, Paul McCartney, Jefferson Starship, Paul McCartney, The Velvet Underground, Joan Baez and many others.

Dennis was born in Detroit in 1946. After graduating from Edsel Ford High School in 1964 – he worked full time – while attending evening art classes at the Center For Creative Studies. He was drafted in September 1965. He was stationed overseas in Sinop, Turkey. In the spring of 1967, he was sent to the Presidio in San Francisco. After his discharge, he decided to stay in S.F Bay area because of the vibrant art and muisc and scene. Dennis formed a band called “Mercury Vapor,” with guitarists Joe Toschi & David Green. His musical high point was jamming with BB King at the Fillmore West in February of 1970.

He returned to Detroit in 1971 where he continued his doing art and music. In 1976, Dennis recorded his song “Let Go” for the “Stone Soup” album. On this recording, he was accompanied by Ted Lucas (of The Spike-Drivers), Bill Long (of The Tidal Waves) and Mike Waddell. “Stone Soup” was a compilation of 11 Detroit area singer-songwriters. Dennis worked with Stanley Mouse on Ted Lucas’ solo album cover design. Also in 1976, he began working at the Detroit Sun with Gary Grimshaw and John Sinclair. In 1978 Dennis became the Art Director for Goldmine magazine. During this time he also began to work with Detroit indie labels (Spider, IDBI, Tremor, FTM, Maverick, Westbound and others) as a freelance designer. Throughout the 1970’s and 1980’s he did hundreds of flyers, posters, record sleeves for Detroit groups, such as, Sonic’s Rendezvous Band, Patti Smith, The Rockets, The Mutants, Cinecyde, The Romantics, Destroy All Monsters, Natasha, The Ivories, The Reruns, Flirt, The Torpedos and The Hysteric Narcotics.

In 1986, started working again with Gary Grimshaw at Creem magazine. Cambray Publishing (who owned Creem and its sister magazines Metal and Rock Shots) relocated to Los Angeles 1987 and Dennis became the Art Director. After Creem was sold in 1991, Dennis started freelancing fulltime with labels, such as, Rhino, Bomp, Del-Fi, Vanguard, Priority, Curb, Bellmark, Solid/Navarre, Ichiban and others. While living in Hollywood, he also designed posters for The House Of Blues, The Roxy, The Hollywood Bowl, The Whisky A Go-Go, The El Rey Theater and The Palladium.

Dennis lived in the San Francisco Bay Area and continued to produce illustrations, CD & LP packages, posters and other music related merchandise. Some of his concert poster work appears in “The Art Of Modern Rock” by Paul Grushkin and Dennis King (Chronicle Books). He and his art also appear in “American Artifact – The Rise Of American Rock Posters,” a documentary film about rock posters and artists. The film was written and directed by Merle Becker of Freak Films, Inc. Dennis co-wrote and co-compiled the "Classic Rock Posters" book with the late Mick Farren. It was published in the Fall of 2012.

Dennis has since moved back to Detroit and continues to design posters.

First Concert Poster in 1967


Dennis Loren on


  • Classic Rock Posters (2013) Amazon
  • Classic Rock Posters Sixty Years of Posters and Flyers, 1952 to 2012 (2012) Amazon

Additional Reading

Interview with Den­nis Loren

External Links

Archived Website -
Dennis Loren Art Facebook
Personal Facebook