Flagstar Strand Theater
Opened in 1921, the Strand Theatre closed in the mid-1980’s and was reopened briefly in the 1990’s by a theatre troupe before it closed again.
It started out as a 1,200-seat vaudeville theater, but with the arrival of talking pictures, it became one of eight movie cinemas in downtown Pontiac. From 1963 to 1966, the theater was called the Forum and specialized in art-house fare, and from 1967 through 1981, it was known as the Campus Theater and showed adult films until it was shut down by a police raid.
In 1986, the City of Pontiac bought the shuttered building, and spent $2 million in renovations. Its only use came when when Detroit’s Attic Theatre company relocated from Greektown between 1992 and 1994.
Since then, the Strand has been a closed sleeping giant in the heart of Pontiac’s downtown. In 2012, developer brothers Brent and Kyle Westberg envisioned the Strand space as an entertainment destination, and in the end, their bid won the city's approval. It took 4 years with the renovation funded by a variety of means, including grants, loans, corporate sponsorship's, and individual donors, many of whom participated in the theater's choose-a-seat fund-raising program. The Flagstar Strand Theater opened on December 15, 2016.
As a centerpiece for the rejuvenation of Downtown Pontiac, our mission is to maintain this historic and irreplaceable community asset as a vibrant entertainment and education center through fiscal stability, programming excellence and strong community partnerships.